into how
regenerative
A transformative
global investigation
design and startups
emerge and thrive
RESEARCH PROJECT FUNDED BY ESRC AND AHRC
ABOUT US
Following the real-world journeys of regenerative innovation
Becoming Regenerative is a research project exploring how regenerative ideas emerge, evolve and gain traction within entrepreneurial contexts. The project also addresses the broader question of how the regenerative paradigm, applied in art and design education, can influence and shape the emerging landscape of regenerative innovation.
Led by a multidisciplinary team from Loughborough University London (LUL), the Royal College of Art (RCA) and University College London (UCL) the project conducts global research following the real-world journeys of creatives and entrepreneurs as they push the boundaries of regenerative innovation. Our mission is to explore how design can catalyse radical regenerative practices, ways of being, imaginaries, while also investigating new economic systems and co-creating more supportive ecosystems.
Through imaginative and evidence-based research, we aim to illuminate the challenges, paradoxes, and strategies ventures navigate in trying to become regenerative.
RESEARCH PILLARS
The foundations underpinning our multidisciplinary research
Regenerative Creativity
Investigating how regenerative thinking reshapes creative design practices to include more-than-human needs and responses within interdependent systems.
Design as a Catalyst
Understanding and honouring more-than-human ways of being, knowing and creating with and for the benefit of nature.
Regenerative Decision-Making
Tracing how regenerative thinking reshapes practices of responsibility, agency, and accountability across interdependent systems.
Non-Hegemonic Methods
Combining empirical research, design research and speculative rigour to explore regenerative innovation in ways that are both grounded and imaginative.
Regenerative Innovation
Exploring how innovative regenerative ideas emerge, evolve and gain momentum in creative and entrepreneurial contexts while shaping an emerging landscape.
Regenerative Futures
Using global cases and entrepreneurs’ imagination to surface systemic enablers that help create supportive conditions for regenerative approaches to thrive.